Video is the content type to rule them all. Or is it? Video can have negative consequences in design research.
Plain English is a great way to wear your smarts lightly — and to bring everyone along for the ride.
A label is really just a word. And we all know words matter.
Sam needed fresh air in his lungs and the weight of a fish on his rod, and I had the ability to give him one of those things. So I did. The solution was simple, but the need was harder to find.
Why are we so insistent on correctly peeled Post-Its? Because these little squares of sticky-backed paper are a key tool of the design thinking trade. We go through boxes at a time, whether working solo, with our team or with clients.
When we get people to participate in our research and development work, it’s not all about taking what we need.
Testing means letting people experience the thing you’ve made, by using it or going through it, while you observe and then ask them about their experience.
work in progress
Finding the right fit means balancing sound thinking with gut feeling.