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It’s good to share. Thoughts and tips on business design, from Empathy.


It’s about the little big things

February 9, 2017

In the design world, it’s often said that the devil’s in the details. There are incredibly good designers out there who obsess over those finer points...


Priming activities

February 1, 2017

At Empathy we know mindset is everything. Priming activities are a great way to change someone’s mindset during a workshop or session. They are ...


Recruitment: Say it with feeling

November 21, 2016

Recruitment could be described as professional matchmaking. Two parties navigate through position descriptions, job ads, cover letters, CVs and interv...


Empathy etymology: The story of our name

August 23, 2016

empathy /ˈempəTHē/; UK /ˈɛmpəθi/ noun The ability to understand and share the feelings of another (Oxford Dictionary). The power of understanding and ...


Rooms for improvement

August 23, 2016

What do an LA office, an air-filled sphere, a rock legend and a place to play coin-fed games have to do with Empathy? Like any workplace, we have our ...


How to peel a Post-It

August 23, 2016

  There’s a right way, and a wrong way. That’s not something you often hear at Empathy, but when it comes to Post-It peeling, we are very black a...


Reciprocity: The secret ingredient of customer research

August 3, 2016

At Empathy, we work with a lot of people. Whether we are interviewing electricians on compliance matters or identifying usability issues of a new webs...


Optional lunchtime learnings

August 3, 2016

We’re a pretty diverse bunch here at Empathy. We think this makes us a robust and dynamic team. We also think this gives us plenty of opportunities to...


EPIC – The Art of Empathy

August 2, 2016

This paper discusses a collaborative research model, referred to as ‘The Art of Empathy’. This is a model developed to integrate ethnographic practice...


Calendar invitations from designers

July 21, 2016

I’m surprised how frequently I get a calendar invitation from people that’s written from their point of view alone. So when I look at my calendar, I s...


Needs are verbs

May 14, 2013

When trying to understand what an audience needs it pays to dig deeper than the obvious solutions. This means framing and reframing the problem we are...


A typical week at Empathy…?

April 22, 2013

We’re recruiting for a couple of new team members at the moment. During the interviews, people often ask “what’s a typical day like for a business des...


Design Thinking’s often missing ingredient…the Design Mindset

February 28, 2013

The success of applying design (thinking) to your business problems isn’t just in the process you follow or the activities you undertake. Anyone can p...


Creating diverse teams means more than bringing your accountant into the strategic design process

February 19, 2013

The fact that some people are naturally better at different parts of the design process than others has become more apparent than ever of late. We kno...


One of the things about Google: Hyper-curating culture through environment

January 24, 2013

I visited Google as part of Better by Design’s US Study Tour 2012. Whether the vibe of the place delights you or weirds you out (that’s me), it is imp...


Some stuff I liked about the companies on US Study Tour 2012

January 16, 2013

There is a big different between looking abroad for information and inspiration, and picking up whatever seems to be working somewhere else and implem...


Looking overseas for insight

December 20, 2012

As a recent addition to business and design in New Zealand I am continually surprised by how often I hear people talk about what is going on overseas....


Great design prototypes are lo-fi and life size

November 23, 2012

Developing and testing prototypes is a fundamental aspect of a design process. It seems easy at first glance – make a low-fi version of your concept, ...


“Business Design” used to create award-winning government service

November 8, 2012

Last night, won the government category of AUT’s Excellence in Business Support Awards. This isn’t their first accolade of the year, ...


Coffee Thinking : a design thinking study close to home

October 15, 2012

If design thinking is a new concept for you or even if you consider yourself somewhat knowledgeable on the topic, you might  find yourself asking how ...


Design & Thinking links for Alan…and anyone else interested

September 20, 2012

It was a great turn out for Design & Thinking last Friday here in Wellington and we are looking forward to organising a screening in Dunedin and C...


Bill Moggridge 1943 – 2012

September 9, 2012

UPDATE: For anyone who has been touched by Bill and would like to share (or for anyone who just wants to see how he has touched the lives of so many o...


Design & Thinking screening Wellington

August 23, 2012

Empathy have teamed up with DINZ to bring the film Design & Thinking (all the way from the USA) to Wellington on 14th September 2012 at 4pm. Leave...