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Design coaching and design integration for New Zealand’s top exporters

New Zealand Trade & Enterprise, Better by Design

NZTE’s design integration programme helps New Zealand’s top exporting companies use design to become more innovative, efficient and internationally competitive. NZTE recognises that management teams don't just need to understand design better, they need to think and act like designers.

Empathy principals have been appointed as Coaches on the programme.

Our role is to guide and inspire companies to use the disciplines of design to successfully solve problems and innovate solutions.

We coach and mentor the CEO and their team, transfer knowledge and skills, and encourage the company to take on more complex challenges as their design confidence grows and they build capability.

We have worked with many different companies, including a cereal manufacturer, a wood product manufacturer, a film production company, and a plumbing product manufacturer. We have also taken a leadership role in the development of the programme and the development of fellow coaches.

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